Carl Zeiss
Campaign – Drive Safe Lenses
National Launch
Activity
National outdoor camping comprising of 3000 bus rears in all major UK cities with 2000 roadside, with roadside being geo target in vicinity of stockists.
Running in tandem was a national radio campaign using tarted demographic suited stations Heart Fm, Classic Fm and Talksport.
Zeiss – Unruffled wav (5MB)
Result
Bus rears over run secured an addition 2 months of bus rear sites to a value of over 96K
Increase in sales to over 600%
A one size fits all approach never works
We take the time to understand the specific nature of each and every business we work with before tailoring a strategy, local or national, short or long term, that truly delivers.
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